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-- New Jersey Economy - Overview



​*  Economy  *  Employers  *  Growth Companies  *  Venture Capital 
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Gloucester Iron Works Picture

-- Overview

       Since its early colonial settlement, New Jersey's economy has evolved from its first base in farming and trade, to manufacturing and, most recently, to reliance on service and technology-based industries. The influence of private sector business ventures with New Jersey government also long has been controversial.

       Commencing in the 1830s, the state government's close--and often corrupt--relationship with the Camden and Amboy Railroad, which financed much of the state government's budget through its operations, led to cynics branding New Jersey as "the state of the Camden and Amboy." Toward the end of the century, the state legislature's approval of laws catering to the interests of giant corporate trusts and monopolies to attract them to legally incorporate in the state brought charges by a leading muckraker that New Jersey was a "traitor state."  New Jersey’s corporate landscape features iconic brand names established during the 19th century, including Prudential, Campbell Soup, and Johnson & Johnson.
The state's legacy as a corporate hub stems directly from targeted legal and tax updates enacted in the late 1800s.

       Faced with significant fiscal challenges, New Jersey Governor Leon Abbett collaborated with corporate attorney James B. Dill to fundamentally transform how businesses were chartered and taxed. At the time, common law principles across the United States strictly prohibited corporations from owning stock in other corporations, a restriction meant to prevent monopolistic control. New Jersey altered this legal framework by passing the General Incorporation Acts of 1888 and 1889. This legislation introduced three key shifts:
  • Holding Company Structure: The state explicitly legalized the right of a corporation to purchase, hold, and sell stock in other entities. This created the modern holding company structure.
  • Out-of-State Operations: The law permitted New Jersey-chartered companies to conduct all of their physical business outside state borders. This allowed them to maintain only a nominal office inside the state.
  • The Franchise Tax Alternative: Instead of applying heavy property or asset taxes to a company's physical infrastructure, New Jersey introduced a low, flat annual franchise tax tied directly to authorized capital stock.

  • The strategy succeeded in 1899 when John D. Rockefeller's Standard Oil Trust reincorporated as a holding company known as Standard Oil of New Jersey. By 1904, the seven largest industrial trusts in the country were all chartered under New Jersey law.The state's corporate approach eventually faced federal challenges and political backlash within the state to counter the growth of monopoly power.:

  • The Antitrust Ruling: In 1911, the U.S. Supreme Court ruled that the holding company structures permitted under New Jersey law violated the federal Sherman Antitrust Act. This ruling resulted in the formal dissolution of the Standard Oil trust.
  • The "Seven Sisters" Reforms: In 1913, under Governor Woodrow Wilson, New Jersey tightened its regulatory framework by passing the "Seven Sisters" laws to restrict holding companies and monopolies.
  • The Delaware Shift: Seeking to capitalize on this regulatory shift, Delaware modeled its own General Corporation Law after New Jersey’s original statutes. Delaware kept its framework highly flexible, drawing major corporate relocations.on March 10, 1899, mirroring New Jersey's original business-friendly statutes. When Wilson’s reforms penalized big businesses in New Jersey, corporations fled en masse to Delaware. Unlike New Jersey, Delaware kept its framework highly flexible and unrestrictive, permanently capturing the market for national corporate relocations. [1, 2, 3]
  • Despite these early 20th-century regulatory shifts, the legal and tax innovations developed in 19th-century New Jersey established the foundational framework for modern corporate finance and holding structures used across the globe.


       The state's role as a national leader in manufacturing--which evolved after the Civil War with its key location on the central railroad corridor, access to raw materials and a workforce of recent immigrants--began to erode in the latter years of the last century. In the 1970s, particularly after the spike in energy prices following the Arab oil embargo in 1973, New Jersey lost both existing and potential investment as other locations offered advantages in lower-cost labor, real estate, taxes and energy supplies, resulting in the state experiencing its highest levels of unemployment since the Great Depression of the 1930s. More recent economic trends have seen the growth of technology-based manufacturing industries in electronics, computers and medical devices, as well as a shift toward service industries such as finance and health care.

       In 2020 and 2021, New Jersey suffered the economic impacts of the COVID-19 Pandemic which led to lockdowns and sharp cutbacks in employment, spending and other activity. In 2022, however, the economy rebounded strongly, resulting in labor shortages and spikes in inflation, particularly in energy, housing and food.  By the middle of 2022, New Jersey had regained all the jobs lost in the spring of 2020 and by 2023 had returned to the unemployment rate prior to the Pandemic

-- New Jersey’s Modern Business Landscape

New Jersey continues to position itself for enterprise growth. According to the U.S. Census Bureau, the state’s commercial infrastructure features a combination of small companies and large enterprises.

The latest New Jersey baseline economic metrics as of 2025:

Total Employer Firms    194,218
Total Establishments     231,974
Total Employment          3,636,293 employees
Annual Payroll ($1,000)  $214,757,817

 -- Small Business vs. Large Enterprise Distribution
Small businesses form the core foundation of the state's local economy, though employment remains balanced between smaller establishments and major corporations.

  • New Jersey has approximately 1.1 million small business establishments according to data from the SBA Office of Advocacy State Profile.: These small entities comprise 99.7% of all businesses across the state and employ 1.9 million people, representing 48.8% of New Jersey’s private-sector workforce.
Size Distribution and Workforce Split
  • Micro-Businesses: Over three-quarters of all business establishments in the state employ fewer than 10 workers.
  • Large Enterprises: Only about 0.1% of establishments report a workforce of 1,000 or more employees.
  • Workforce Split: Total private-sector employment is split nearly equally between companies with 500 or fewer employees and those with more than 500 workers.
Top Leading Employment Sectors
  1. Trade, Transportation, and Utilities: The state's largest overall employment sector, maintaining its lead despite minor post-pandemic market adjustments.
  2. Private Education and Health Services: Ranks as the second-largest sector, driving the state's raw job creation and long-term hiring growth.

--  Gross Domestic Product


      
New Jersey possesses one of the largest economies in the United States. As of recent reports of the  U.S. Bureau of Economic Analysis (BEA), , New Jersey's annualized Gross Domestic Product (GDP) has climbed to over $815 billion, representing roughly 2.9% of the total US economic output. On a per capita basis, New Jersey consistently ranks in the top ten states nationwide, driven by high-productivity sectors clustered around the state's major metropolitan corridors.New Jersey continues to hold its position among the largest state economies in the nation.

*  New Jersey Economy at a Glance, Bureau of Labor Statistics, US Department of Labor
*  Regional Economic Accounts, Bureau of Economic Analysis, US Department of Commerce

--  Employment

    
  According to the U.S. Bureau of Labor Statistics (BLS) and annual benchmark revisions, the state's average annual unemployment rate was 5.2% in 2025. This marks an increase from the 4.6% rate recorded in previous years, placing New Jersey's jobless rate above the national annual average of 4.3%. As of the latest reports, New Jersey’s total seasonally adjusted nonfarm employment sits at 4.38 million jobs. Preliminary employment estimates for January 2026 produced by the BLS indicate that New Jersey payrolls increased by 6,000 over the month. The unemployment rate for January was 5.2 percent, a decrease from December’s rate of 5.4 percent.
  
       The leading sectors of private employment in the state remain trade, transportation, and utilities; private education and health services; and professional and business services. In contrast to the highly synchronized, broad-based expansions seen immediately after the pandemic, recent multi-month performance highlights diverging trends among private industry sectors: 
  • Private Education and Health Services: This sector remains the state’s primary  growth sector, posting a substantial year-over-year increase of +29,000 jobs. 
  • Professional and Business Services: While this sector leads short-term monthly gains, it experienced a net year-over-year contraction of -4,800 jobs. 
  • Construction and Information: Both sectors recorded modest, flat growth, adding +800 jobs each over the year. 
  • Declining Sectors: Structural softening has generated net job losses across major segments. Trade, transportation, and utilities led the contraction with -5,600 jobs, followed closely by manufacturing (-4,800 jobs), other services (-4,000 jobs), and leisure and hospitality (-2,900 jobs). 
  • Public Sector: Government payrolls shrank across the state, dropping by 3,000 jobs year-over-year.

       Long-term structural shifts continue to alter the composition of New Jersey's core commercial sectors:
  • Pharmaceuticals and Manufacturing: Once a global leader holding 20% of all domestic pharmaceutical manufacturing positions at the turn of the century, heavy consolidation and corporate restructuring have reduced the state's footprint to less than 10% of the national share.
  • Financial Services: Corporate consolidations, including legacy mergers involving major employers like Merrill Lynch, have permanently downsized the local banking and brokerage workforce.
  • The Technology Cluster: Despite contractions elsewhere, specialized professional, scientific, and technical services remain a high-value anchor, with artificial intelligence emerging as the most significant factor in impacting future employment levels. The technology sector employs roughly 202,900 workers, commanding an average annual wage of $165,475—nearly double the statewide average. 
  • Casino-Hotels and Atlantic City: Atlantic City's entertainment corridor has stabilized following a massive historical correction that saw direct casino employment cut by a third from its peak of 40,000 jobs. The decline resulted from increasing out-of-state competition and the growth of online gambling undermining the attraction of in-person visits to physical casinos. The successful rebranding and reopening of core properties—such as Hard Rock Hotel & Casino Atlantic City and Ocean Casino—helped establish a baseline for hospitality employment, though local labor markets remain tightly tied to regional tourism spending cycles.


 -- Largest industries    

   
    The largest sector in New Jersey have been finance, insurance, real estate, rental, and leasing. This industry has accounted for about a quarter of New Jersey GDP, compared to 20% for the nation. The second largest industry was professional and business services. The largest contributor to real GDP growth in New Jersey was non-durable goods manufacturing, with computer and electronic manufacturing comprising approximately one-fourth of all manufacturing output.

*  Regional Economic Accounts, Bureau of Economic Analysis, US Department of Commerce

-- Personal income

        New Jersey has long ranked among the wealthiest states in the nation. According to data compiled by Wealthvieu.com, New Jersey had the highest concentration of millionaire households among all 50 states in 2025, with 9.76% of its approximately 3.2 million households possessing assets of at least $1 million. 
       
Rank
State
% Millionaire Households
Total Millionaires
1
New Jersey
9.76%
340,000
2
Maryland
9.72%
215,000
3
Connecticut
9.44%
130,000
4
Massachusetts
9.38%
260,000
5
Hawaii
9.20%
48,000
Source:https://wealthvieu.com

      Incomes for New Jersey residents rose by about $1,600 in 2024 and remain among the highest in the nation, but the state’s homeowners pay some of the highest monthly costs in the nation, according to the U.S. Census Bureau’s 2024 American Community Survey. 

      Among the measures the state has implemented that help bridge income gaps are a guaranteed minimum wage — significantly higher than the federal wage — that increases based on inflation, along with social safety-net programs that were broader than federal mandates.      
             
       As in the nation as a whole, concerns regarding wage stagnation and growing income inequality have become increasingly prominent in public policy discussions. According to U.S. Census Bureau data released in 2021, New Jersey ranked 11th among the 50 states and the District of Columbia in terms of income inequality, as measured by the Gini Index. The highest levels of income inequality were reported in the District of Columbia, New York, Connecticut, and Louisiana. New Jersey ranked below Georgia and above Arkansas in the national rankings.

       Income inequality also varies considerably within New Jersey. Among municipalities and census-designated places, Deal, Far Hills, and Millville exhibited some of the largest income inequality gaps, while Leeds Point (within Galloway Township, Atlantic County) and Heislerville (within Maurice River Township, Cumberland County) recorded some of the lowest levels of income inequality.
             
      According to the website PropertyShark, in 2025 New Jersey reached a new high with six ZIP codes placing among the country’s top 100 most expensive real estate markets.  Alpine’s 07620 reclaimed the state’s top spot with a record-high median sale price of $4.35 million (ranking 13th nationally). Deal’s 07723 placed second in the state at $3.55 million (ranking 22nd nationally). The remaining State entries making the national top 100 included Stone Harbor’s 08247 at $2.55 million (#57), Short Hills’s 07078 at $2.415 million (#69), Avalon’s 08202 at $2.36 million (#75), and Allenhurst’s 07711 at $2.15 million (#93).

        Nationally, California’s market share dropped to 61% of the country's priciest ZIP codes. Furthermore, after an eight-year run as the nation's most expensive ZIP code, Atherton’s 94027 fell to second place with an $8.33 million median. It was dethroned by Miami Beach's Fisher Island (33109), which claimed the country’s highest spot with a surging median home sale price of $9.5 million.
​*  Income in the United States 2024, US Census Bureau
*  New Jersey Per Capita Personal Income 1930-2019, Federal Reserve Bank of St. Louis
​
*  
Census shows NJ had highest median household income of any state in 2022, NJSpotlightNews.org
*  Bearfacts New Jersey, Bureau of Economic Analysis, US Department of Commerce
​*  Most Expensive US Zip Codes by Median Sale Price 2022, PropertyShark.com
 *  Median NJ income on the rise, poverty declining, Census Bureau data shows, 1/6/2023, NJSpotlight.org

-- Poverty
       
     
The poverty rate in New Jersey went up by 1.1 percentage points to 10.2% in 2021, according to estimates from the US Census Bureau’s American Community Survey Between 2019 and 2021 (2020 data was skipped, due to the pandemic interfering with survey responses), poverty increased more in New Jersey than nearly all other states. The state’s median income dropped by 1.7% in that time. Only Hawaii and Maryland registered bigger increases since 2019. The state’s median income dropped by 1.7% in that time.

       The poverty rate in New Jersey was roughly 10% among native-born American citizens, 9% among naturalized citizens and 21% among foreign-born non-citizens. Among racial and ethnic groups, poverty rates were around 18% among Hispanic residents, 16% among Black residents, 14% among multiracial residents, 7% among white residents and 6% among Asian residents.

       A Census Bureau report for the five-year 2016-21 period estimated for single years found poverty statewide was virtually unchanged when comparing 2016 to 2021, when 10.2% of people were living under the federal poverty limit--an income of $26,500 for a family of four. That level, however, was higher than in 2019 when it had dropped to 9.2%. The relatively static poverty level showed a growing gap between lower- and higher-income residents since median household income rose by more than 17% over the five-year period from 2016 to 2021, reaching $89,296.

       In 2021, the national poverty rate was  11.6%, with 37.9 mil­lion people in poverty. This was the first increase in poverty after five consecutive annual declines12.3%, representing 39.7 million people in poverty living below the federal poverty level of  $24,000 for a family of four. In New Jersey, the rate over 2019 and 2020 was 7.2%, the third lowest of all states, behind only Minnesota (7%) and New Hampshire (4.9%).

      Despite recent progress, Newark, Camden and Paterson remain among the poorest large cities in the nation. Poverty levels are above 50% in Passaic, Lakewood, Paterson, Trenton and Newark.
*  Poverty in the United States 2021, US Census Bureau
*
  Income and Poverty in the US 2020, US Census Bureau

*  American Community Survey 2013-2017, US Census Bureau
*  US Poverty Rate by Demographics and State, thebalancemoney.com
* 
Median NJ income on the rise, poverty declining, Census Bureau data shows, 1/6/2023, NJSpotlight.org

Sponsorship & Advertising rates
-- Government subsidies and  incentives

       New Jersey provides various subsidies and tax credits through several programs, with most of them administered through the state Economic Development Authority created in 1974 by Governor Brendan Byrne. The amount of these subsidies was substantially increased during the Christie Administration; an audit released in January 2019  prepared at the direction of Governor Murphy criticized the lack of oversight of job creation data by the EDA, which has been responsible for nearly $11 billion in grants and tax credits intended to prevent companies from leaving the state or encouraging them to expand.

       The largest portion of that amount--$3.9 billion--was from Grow NJ, created by a 2013 law under the Christie administration. The report also found little evidence that the incentives had influenced expansion or site decisions and that the program had shifted from its original goal of creating new, permanent jobs to preventing the loss of jobs "at risk" of moving out-of-state. In some cases, the report found that the aid had contributed to companies simply relocating within the state from one town to another. In January 2021, the New Jersey Economic Recovery Act  was enacted to reform the EDA financing practices and strengthen its monitoring of job creation and other conditions attached to grants and loans, as well as creating a seven-year, $14 billion package of tax incentive, financing, and grant programs . 
*  New Jersey Economic Development Authority
* 
New Jersey Economic Development Authority, Financing and Incentives
​*  New Jersey Economic Development Authority: A Performance Audit, January 2019, New Jersey State Comptroller
* New Jersey Business Action Center, NJ Department of State



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